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Hoka One OneFor all those running enthusiasts out there we know how important the right running shoe can be. That’s why we at Ultimate Cycles have the shoes no matter what the condition might be.

HOKA ONE ONE has engineered a unique performance midsole geometry that features a higher volume, softer density, and greater rebounding foam than standard running shoes. Along with maximal cushioning, this provides runners of all types with an energizing, stable ride. HOKA ONE ONE understood from the beginning that natural foot motion was extremely important for uniformity of stride. HOKA ONE ONE incorporated minimum drop geometry along with a rolling rocker design to promote consistent rhythm in the runner’s foot strike.

As word of mouth spread through thousands of testimonials, it inspired countless runners to keep running. HOKA ONE ONE footwear is designed for recovery runs with its oversized, increased forgiveness. The faithful swear they have been saved.

HOKA ONE ONE is a shoe for all runners, from joggers to elite athletes looking to improve their performance. We continue our pace, leading the running revolution. Please join us on our journey and keep running.


Inov8Inov8’s belief:  We believe in natural running. Natural running involves taking  running back to its most innate form, letting nothing alter the natural  biomechanics of the foot and body. Natural running relies on the  strength of the runner’s feet and legs rather that the cushioning or support of a shoe. The foot controls the shoe, not the  other way around.

Our products All our products are designed to be  lightweight, minimal and functional. They give runners the confidence and  freedom to run hard through any environment and over any obstacle. The aim of our footwear is to keep  the foot close to the ground so that runners can feel and adapt to the  terrain beneath them. We offer a range of soles and  cushioning. Each shoe provides the optimum grip and comfort for the terrain —  from road to rocks, mud to sand, the mountains to the  box.